CURRICULUM VITAE 

Director Public Relations & Communications  – Withot Productions.                                                                                         New York | 2019–Present

Senior Public Relations & Communications Manager – Withot Productions.                                                                        Milan | 2014-  2017

 Manager, PR & Communications – Withot Productions                                                                                                                          Milan | 2012-2014

• Designed and conducted Public Relations campaigns for luxury fashion shows and events, collaborating with Global celebrity influencers like Gerard Butler, Jason Statham, and Ryan Gosling.

• Led PR campaigns for multiple brands, collaborating with global teams across geographies such as Tokyo, Moscow, Berlin, Los Angeles, Barcelona, and London.

• Initiated campaigns to improve customer outreach, brand visibility, and reputation in new international markets. 

• Led and managed a PR team for fashion clients, overseeing strategic PR plans.

• Developed comprehensive PR strategies, including media outreach, seasonal previews, and creative initiatives.

• Oversaw external communications and Marketing strategies, including media relations, PR, awards, corporate publications, and events

• Built collaborative relationships and negotiated strategic partnerships with luxury fashion brands headquartered in the U.S.

• Oversaw content creation, including photo shoots and fashion shows for 35 events.

• Cultivated strong relationships with key editors, influencers, and media professionals.

• Led annual and seasonal PR planning, product sample programming, and external communications.

• Collaborated with media and celebrity teams to develop 360-degree brand strategies.

• Facilitated international and brand content photoshoots and oversaw global market collaboration.

• Initiated marketing campaigns to enhance customer outreach, brand visibility, and reputation in new international markets.

• Devised a 5-year roadmap and business plan to increase market share in luxury fashion

   MBA Intern – Calzedonia                                      New York | 2017-2019

• Collaborated with the international marketing department to align pitch decks and marketing material with the Calzedonia brand identity.

• Worked on expanding the e-commerce website and strategy for direct-to-consumer sales.

• Executed marketing strategies for new product launches, sales, and promotions.

• Assisted in developing strategies for seasonal marketing initiatives & global activations.

• Led the implementation of a new CRM tool and sales strategy, resulting in an 8% increase in customer retention.

   Manager, P.R. & Communications (2011-2012) Steve Madden                           Mumbai | 2010-2012                                                                                                                             

• Led a team in launching three new Steve Madden stores and organized promotional events.

• Developed brand promotion strategies based on regional cultural and consumer trends.

Formulated a highly regarded 5-year business